Do you have a Facebook business that’s on Facebook? You could be missing out on a lot of customers if it isn’t. If it is, it won’t matter much unless your marketing campaign follows best practices and avoids worst practices. Keep reading for valuable ideas on how to use Facebook marketing to your advantage.
A great way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. You will have to closely monitor your wall and watch for @ messages. It is especially important to reply if the comment needs help or a complaint.
Offer free products or discounts to subscribers who share your information with others. Post who the names of winners are to your page and watch as your number of followers grows with each giveaway.
Consider creating a Facebook group instead of a page. A Facebook group allows everyone to interact and feel like they know one another. You could also use both of these options to keep your customers informed about and a page to get maximum benefits from Facebook marketing.
Answer questions and reply to all comments. Be sure and thank each person for contacting you, and answer their inquiry in the best manner possible. Share links to your business’s site or FAQs page if you have the information they need.
Use custom tabs to make your Facebook for greater efficiency. The tabs will let you present your information to make it easier for customers to navigate. For instance, if you have contests, you can include a tab for the contest information.
Now that you have read this article you should be ready to create a Facebook page for your business. This article should have provided you with much of what you need to start, so stop making excuses. You can continue to make your marketing strategies better and better. Put the above tips to use.